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How to ensure your website is optimized for mobile
Just because your website can be viewed on a mobile device (smartphone, tablet) doesn’t make it mobile-friendly. To find out how to ensure your mobile customers have a positive experience, follow these...
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How to create a successful business video (on a small budget)
Having a video that tells prospective customers about your products or services is now considered a must have for businesses of all sizes. But what if you are a small business with a small business...
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How to inexpensively market your small business
Today, businesses have more ways — and places — than ever to market themselves, online and off. But deciding on a marketing method, particularly when you are a small business with a small budget and...
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Need a little AdWords help? Here you go!
If you are like many (most?) small business owners, you have probably used Google AdWords and quickly became frustrated with the pay-per-click (PPC) advertising service. Or you’ve thought about using...
View ArticleTime to update your website? Here’s how you can tell + how to do it...
Let’s face it, no one likes having to update or tweak their website — or (shudder) having to redesign it. It can be time-consuming and expensive. But if online sales have been slipping, and even if...
View ArticleThe biggest small business ecommerce mistakes
No ecommerce site is perfect, especially when it first goes live. Even if you choose an ecommerce solution that promises to be straightforward or foolproof (i.e., designed specifically for small...
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11 holiday email marketing tips for small businesses
Hanukkah and Christmas are just around the corner. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email marketing this holiday season, you need to make sure...
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How to piss off a reporter (tips for PR pros)
I have been writing for print and online publications for over 20 years, and I am always on the lookout for great sources for my articles. I also spent several years (more) doing pubic relations (PR)...
View ArticleHere’s why people are unsubscribing from your email list
Small business owners often spend a lot of time getting people to opt-in or subscribe to their email newsletters and lists. However, they often don’t exert the same effort to ensure that these...
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Why your ecommerce store may be losing customers
In today’s super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage online shoppers. And if your site isn’t mobile friendly, considered trustworthy or a dozen...
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How small ecommerce businesses can stay ahead of the competition
Experts in online sales and marketing share their tips regarding how startups and smaller ecommerce sites can compete with larger businesses – and use their size to their advantage. With ecommerce and...
View ArticleClik here to view.
11 holiday email marketing tips for small businesses
Hanukkah and Christmas are just around the corner. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email marketing this holiday season, you need to make sure...
View ArticleClik here to view.
How to piss off a reporter (tips for PR pros)
I have been writing for print and online publications for over 20 years, and I am always on the lookout for great sources for my articles. I also spent several years (more) doing pubic relations (PR)...
View ArticleHere’s why people are unsubscribing from your email list
Small business owners often spend a lot of time getting people to opt-in or subscribe to their email newsletters and lists. However, they often don’t exert the same effort to ensure that these...
View ArticleClik here to view.
Why your ecommerce store may be losing customers
In today’s super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage online shoppers. And if your site isn’t mobile friendly, considered trustworthy or a dozen...
View ArticleClik here to view.
How small ecommerce businesses can stay ahead of the competition
Experts in online sales and marketing share their tips regarding how startups and smaller ecommerce sites can compete with larger businesses – and use their size to their advantage. With ecommerce and...
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